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FOR IMMEDIATE RELEASE Contact: Esten Perez
November 9, 2011 (617) 448-9741
SOCIALSPHERE OUTLINES TOP 50 MOST IMPACTFUL
INTERNET PROPERTIES FOR NFL, MLB
Cambridge, MA – SocialSphere®, Inc., a technology and strategy company with offices in Cambridge, Washington, D.C. and Brussels helping leading brands and institutions leverage social media to effectively connect and communicate, has issued its first-ever ORBIT™ scores measuring the social media impact of the fifty most impactful internet properties for coverage and conversation on Major League Baseball and the National Football League. SocialSphere® Founder and CEO John Della Volpe released the information during his featured presentation at Street & Smith’s SportsBusiness Journal/Daily Sports Media & Technology (SMT) conference in New York City on Nov. 9.
“The powerful combination of Millennials and social media has changed the world – it elected a president, brought democracy to the Middle East – and will soon change the world of sports as we know it,” said Della Volpe. “Every league, team and sponsor must now know who their most influential fans are – and work with them to ensure they’re connected with their franchise and its sponsors. The opportunity is there to innovate – only the ORBIT™ platform can pinpoint with accuracy where to begin.”
Concerning NFL and MLB coverage and conversation for the month of October, 2011, the most impactful internet properties in ORBIT’s four key sectors are:
- NFL: traditional media – USA Today (ORBIT™ Score: 7.78); sports media – ESPN (ORBIT™ Score: 9.05); social frameworks – Twitter (ORBIT™ Score: 8.8); and blogs and communities – Bleacher Report (ORBIT™ Score: 6.65).
- MLB: traditional media – USA Today (ORBIT™ Score: 7.2); sports media – ESPN (ORBIT™ Score: 8.91); social frameworks – Twitter (ORBIT™ Score: 8.3); and blogs and communities – SB Nation (ORBIT™ Score: 7.01).
Della Volpe’s SMT presentation can be viewed online at: http://bit.ly/t9KUKB. Members of the media interested in discussing the ORBIT™ scores or the presentation in greater detail can contact Della Volpe at 617-320-1011 or john@socialsphere.com.
The ORBIT™ score for a website is a measure of the overall impact that a site has on the overall conversation and coverage about a given subject. A higher ORBIT™ score means that a website is more likely to have a role in influencing and impacting spikes in coverage, engagement, and activity on a given subject. Scaled from 1 to 10, and taking into account a few dozen measurable facts in five categories about a website, the ORBIT™ score weights the factors have the most impact on historic patterns of coverage in order to create a comprehensive view of the online space about a subject. By contextualizing the data in this manner, senior level decision makers can monitor, measure, and most importantly act on issues that matter most.
ORBIT™ is used to: identify the major influencers of a brand, product, organization or issue; map Facebook, YouTube and Twitter and chart the pages, groups, channels, and Twitter users driving conversations around an issue; create a detailed map of a “social sphere”; and pinpoint strategies to engage and influence the conversation every day. The five specific factors underlying SocialSphere’s ORBIT™ methodology include on-site engagement, depth of engagement of visitors on a given website; reach, the number of people who are likely to confront information about a subject; bias, the extent to which the perspective of a website helps or hurts the general goals of an organization; influence, the degree to which a website’s perspective is picked up and linked to in dialogues and discussion on other websites; and topical frequency, the regularity in which a topic is discussed.
NFL: TOP 50 MOST IMPACTFUL INTERNET PROPERTIES
MLB: TOP 50 MOST IMPACTFUL INTERNET PROPERTIES
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