United States Marine Corps
The United States Marine Corps is facing a series of unprecedented challenges as the senior leadership confronted the reality of “The Long War” both on the battlefield and at home. As regular deployment cycles and the stresses that come with them become the reality of life for Marines and their families, the USMC faces the challenge of communicating to a new generation of Marines and their families in a quickly changing technology and communications environment. Working with J. Walter Thompson, SocialSphere conducted a major series of research initiatives to understand the way that Marines and their loved ones think about information, technology, and communications about all aspects of life in the Corps.
Using the results of over dozens of focus groups, over 10,000 interviews, and an ORBIT Report, SocialSphere worked with the USMC and JWT to create a plan for the development of an Organizational Communications System that will help the USMC meet the ever-evolving challenges of being on a wartime footing.
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