Providing firsthand, in-depth insight into the world’s next Greatest Generation.
Turn on the nightly news. Scan through the newspaper. Go online. You’ll see that term “Millennials” is now a permanent part of the media’s vernacular. Why is there so much buzz around this generation of 12- to 29-year olds?
For starters, Millennials make up one-third of the world’s population. They are the largest generation ever—even bigger than Baby Boomers. Imagine the impact they will have on the future. Think of the buying power they possess. $200 billion in the U.S. last year. Is your organization ready to  tap into it?
SocialSphere is prepared to help you answer the question, perhaps better than any other Web 2.0 strategy firm. Thanks to our Founder John Della Volpe, we have an unprecedented understanding of Millennials—and how to facilitate conversations and communication with them. As Director of Polling at Harvard's Institute of Politics (IOP), John is one of the most recognized experts on this demographic and has studied and written extensively on the topic for more than 8 years.
Building on John’s expert, SocialSphere can offer you two custom-built “products” that are designed to help you break through to this influential, lucrative segment:
Millennials Briefing Day
The SocialSphere team comes to your offices and conducts an intensive 3-hour input session on the Millennial generation. We cover everything you need to know about them: Their identity, their psychology, how the shop and work, and their media consumption habits. We even bring three engaging Millennials along with us for you to meet and speak with directly. By the end, you’ll understand the 24x7 life of these young people—how to connect with them, what inspires them, where to reach them and what technologies they use.
Millennials Research Community
As Director of Polling at Harvard's IOP, John conducts thousands of interviews on Millennials every year and has dozens of reports to draw from. But just as important, SocialSphere has assembled its own Millennial Research Community. The group is comprised of young people who have been identified and qualified to sit in our community and who are willing and eager to provide insights. The Millennials Research Community is proprietary to SocialSphere, and we invite you to tap into it in any manner your business requires.
Millennials: Did you know?
1. Millennials, people between the ages of 13 and 30, are the largest generation in human history. That makes them the largest market in human history.
2. The global “wired” market has gone from 400 million to 2 billion in the last ten years. Projected growth is from 2 to 2.5 billion between now and 2014.
3. Millennials have “trust issues” – especially with traditional media and old institutions – and they are not afraid to let you know it. These issues, along with their tech literacy, have migrated across generational lines.
What We’ve Learned: 5 Big Things in 10 Short Years
1. Millennials are the driving force behind the world’s largest market
2. One-way communicators often struggle with the new multilateral reality
3. Social media strategy is serious business, decisions should involve you best people.
4. Good social media is strategy, and should be executed from the top
5. Social media and its impact on the bottom line can be measured
|
Millennial Expertise
