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Political experts: 'Young American vote nominated Obama President' |
NECN
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| Written by Joe Battenfeld | Tuesday, December 20, 2011 |
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Click for video.
Millennials is short-hand for the target audience that all the marketers want to reach. They are young Americans ages 18-29. But they don't just hang out at Starbucks and play Angry Birds all day. A lot of them follow politics and vote.
When it comes to reading the minds of the Millennials, Joe Battenfeld’s guests are the experts.
Pollster John Della Volpe and Trey Grayson, director of Harvard’s Institute of Politics, talk Millennials and the upcoming election.
Among all 18-29 year-olds, more believe that Barack Obama will lose re-election (36 percent) than win (30 percent.
Mitt Romney would get 25 percent among Millennials with Herman Cain out of the race, with Ron Paul (18 percent) and Newt Gingrich (17%) in a statistical tie for second place.
Forty-six percent of Millennials approve of the job Barack Obama is doing as president with 51 percent saying they disapprove.
In 2012 preview, Barack Obama holds a moderate lead over "generic" Republican, by six percentage points (35 percent-29 percent.)
When Obama is matched against specific candidates, he leads Mitt Romney by 11 percentage points (37 percent-26 percent) and Newt Gingrich (39 percent-23 percent) by 16 percentage points.
Only 12 percent of young Americans believe things are "headed in the right direction" with 52 percent saying things are "off on the wrong track."
Less than one-third (32 percent) of 18-29 year-olds approve of the way that President Obama is handling the economy, a 10 percentage point drop since February IOP polling (42 percent.)
Della Volpe and Grayson say that the young American vote elected Obama as president. With that in mind, watch the interview to hear more on the importance of the Millennials vote.
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