The ORBIT Report® and Monitoring Platform: Robust, real-time analysis of your "social sphere"
SocialSphere's ORBIT Report® and monitoring platform is the most in-depth and insightful analysis of mainstream and social media on the Web today. It reaches beyond word clouds and volume tracking to contextualize the online conversation around a specific brand, issue or organization in order to uncover the most important sites, blogs, channels and voices on a particular subject -- in just about every every language.
ORBIT™ analyzes specific measurable facts and statistics about various websites and applies a proprietary algorithm to identify the extent to which discussion on a website impacts your brand, issue or organization.
There are five specific factors that underlie our ORBIT™ methodology:
 On-site Engagement, depth of engagement of visitors on a given website;- Reach, the number of people who are likely to confront information about a subject;
- Bias, the extent to which the perspective of a website helps or hurts the general goals of an organization;
- Influence, the degree to which a website’s perspective is picked up and linked to in dialogues and discussion on other websites;
- Topical Frequency, the regularity in which a topic is discussed.
Available in one-time, monthly or annual packages, ORBIT™ is used to: identify the major influencers of your brand, product, organization or issue; map Facebook, YouTube and Twitter and chart the pages, groups, channels, and Twitter users that are driving conversations around your issue; create a detailed map of your “social sphere”; and pinpoint strategies you can employ to engage and influence the conversation every day. |
