ORBIT™ Influence Mapping

Starting with Twitter, ORBIT™ identifies and maps the most influential and important people driving discussion and sentiment about your brand, issue or product online.

It is then extended to all publicly available social networks and websites, working in near real-time, in nearly every language and in about every neighborhood around the world.

Like no other product or monitoring platform, ORBIT™ is unique because:

ORBIT™ Packages

  • Profile: Curious as to who your Twitter followers are, where they live, their age, their favorite brand, their impact online and which of your competitors they also follow and engage? Our Profile package provides in-depth demographic and psychographic analysis about any Twitter handle — whether its one that you own, or your competitors.
  • Individual: Focused on Twitter, we provide you with direct access to thousands of your most influential and passionate fans and advocates who are seeking ways to engage with you, online and off.
  • City: Whether you’re building a customer base in Boston or Buenos Aires, Rome or Riyadh, we map the most influential 1,000 individuals by topic area in most every city, market or region in the world.
  • Flash: A regular series of reports, with Flash updates, driven by breaking news, key events or campaigns, Flash reports allow our clients to track on a weekly basis the impact that they are having influencing the broader conversation.
  • Gold: We map the (online) world, literally. Based on the brand, topic, or set of issues you care most about, we provide a dashboard look at the Top 100 sites and individuals influencing the conversation, every day and in near real-time.

ORBIT™ Influence Mapping

Starting with Twitter, ORBIT™ identifies and maps the most influential and important people driving discussion and sentiment about your brand, issue or product online.

It is then extended to all publicly available social networks and websites, working in near real-time, in nearly every language and in about every neighborhood around the world.

Like no other product or monitoring platform, ORBIT™ is unique because:

  • It’s practical. It’s an algorithm that tells you exactly who the most influential people and websites are that are integral to your brand, team, issue or message – and it takes the mystery out of the process by detailing the 5 distinct factors that predict online influence.
  • It’s specific. ORBIT™ can be applied to very specific issues and very specific platforms. We have mapped and profiled everything from the most influential voices in global football, to movie-goers across 5 continents, to gamers in China, to Arabic, French and Farsi-speaking activists in the Middle East. ORBIT™ is available to score and contextualize virtually any public-facing individual or website.
  • It’s “human intelligence.” ORBIT™ was built by and for strategists and communicators, our team is always available to help place data into context, think through the best ways to use the insight, engage with stakeholders and measure the impact.