We're Passionate about Strategy. Strategic about Passion.
What we do is based on a very simple premise -- and ironically, one that’s built not simply on the latest technology, but one that is based on human psychology and sociology.
We believe that if organizations:
- Identify their most passionate advocates;
- Empower them with respect and technology; and
- Ask them for more -- they will almost never be disappointed.
It is this philosophy, that is matched with a world view that recognizes the enormous opportunities created by a flatter world, social technologies and the cloud that enables us to create custom products and services, gaming-changing insights and strategies to some of the world's most interesting brands, organizations and people.
Our Products and Services include:
The ORBITTM Report: A robust analysis of your sphere of influence in the online universe
The ORBIT™ Report is the most in-depth and insightful analysis of mainstream and social media on the Web today. It reaches beyond word clouds and volume tracking to contextualize the online conversation around a specific brand, issue or organization in order to uncover the most important sites, blogs, channels and voices on a particular subject.
The ORBIT™ Report analyzes specific measurable facts and statistics about various websites and applies a proprietary algorithm to identify the extent to which discussion on a website impact your organization. There are five specific factors that underlie our ORBIT methodology
- On-site Engagement, depth of engagement of visitors on a given website;
- Reach, the measure of the number of people who are likely to confront information about a subject;
- Bias, the measure of the extent to which the perspective of a website helps or hurts the general goals of an organization;
- Influence, the measure of the degree to which a website’s perspective is picked up and linked to in dialogues and discussion on other websites;
- Topical Frequency, the measure of the regularity in which a topic is discussed.
The ORBIT™ Report will:
- Identify the major influencers of your brand, product, organization or issue;
- Map Facebook, YouTube and Twitter and chart the pages, groups, channels, and Twitter users that are driving conversations around your issue;
- Create a detailed map of your “social sphere”;
- Pinpoint strategies you can employ to engage in the conversation.
Below is an ORBIT™ map that was designed for one of our public policy clients.
Tap into the uncommon wisdom of your most passionate advocates
Think beyond corporate walls. Look deep into your customer or constituent base. When you do, you’re likely to find people who are smarter about your brand, products or issues than the employees inside your organization.
Even better, because they’re passionate about who you are and what you do, they’re more than willing to share their insights, generate innovative ideas, and go to work for you — and do it for free.
The ideas they can generate represent some of the greatest potential assets available to you in this age of social networking. And SocialSphere is uniquely qualified to help you find, cultivate and deliver them through our Idea Mine.
We start by using our ORBIT methodology to identify your most passionate fans, advocates and influential individuals who are eager to offer constructive criticism and help think through new challenges and opportunities. Our goal is to recruit and identify a group of online influencers who are:
- Representative of the online discussion about your brand;
- Correlate to your organization’s key demographics; and
- Thoughtful, articulate and ready to engage in a dialogue that will yield concrete, actionable ideas.
Once we’ve recruited a pool of potential team members, our analysts and forum facilitators review them and hand select the ones with the most potential for an invitation to participate in a 2-4 week online task force.
During this time, we create a private online community of ideas and facilitate their interaction to keep the process moving and productive. Members of our Idea Mines are required to aggressively participate. They are on a deadline and tasked with providing outcomes. There are no passive members in this lively and engaged discussion.
We monitor activity and report to you on a daily basis throughout the Idea Mine’s short but intense lifespan. Our goal is to challenge members to come up with new, actionable ideas on a specific topic or problem faced by your organization. And they always deliver.
A special presentation event is then scheduled, and the Idea Mine members are given the opportunity to present their findings to you and your organization. They are also invited to be part of the implementation process to the greatest extent possible.
The Idea Mine is one of the most intense and rich experiences a leader can observe -- and participate in. And not only is that participation critical to an Idea Mine’s success, it is a unique opportunity for CEOs to directly connect to citizens and consumers.
We guarantee that you will benefit as much from the process as from the ideas that result from it. And don’t be surprised if you end up changing the way you do business as a result.
Below, are two screenshots from Idea Mines that were conducted on behalf of Massachusetts Governor Deval Patrick in 2009.
ddddd
Conversation Pulse: A nuanced look at the forces and influencers driving discussion
The SocialSphere Conversation Pulse analyzes mainstream news and social media mentions of a given subject on a daily basis. In doing so, it tracks spikes in discussions of a subject in order to understand:
- Which stories are driving spikes in coverage;
- What kind of media (mainstream news, blogs, Facebook, etc.) are responsible for the increases; and;
- What specific sources are most responsible for the increase in coverage.
In addition to analyzing the overall trends in conversation, SocialSphere evaluates the content and bias of these conversations to understand how issues are being framed.
The graph below is a snapshot of a recent conversation monitored for one of our clients.
