Founded by the Director of Polling at Harvard’s Institute of Politics, understanding the way in which people think, communicate and make decisions is critical to everything we do. With particular expertise polling important, hard-to-reach, constituencies such as the very young, ethnic domestic populations like Hispanics, Latinos and Muslims, the business community and international populations – our public opinion and marketing research team believes that true understanding and insight can only come from the right combination of primary (qualitative, quantitative and ethnographic research) and secondary analytical (social media analysis) techniques.
Led by founders John Della Volpe and Jonathan Chavez, our public opinion and marketing research team includes quantitative and qualitative research experts and Ph.D.’s Rosita Thomas and Millie DePallo, Senior Analyst Richard Berkowitz and our friends at Knowledge Networks.
Experience: Over the last two decades, our team has conducted hundreds of studies in the U.S. and abroad -- many of them groundbreaking in their combination of fresh, yet rigorous approaches -- including work on behalf of blue chip private and public-sector clients such as: De Beers, General Electric, Guinness World Records, Hewlett-Packard, Major League Baseball, Massachusetts State Lottery, Pfizer, Thomas H. Lee and the United States Marine Corps.
Within the public sphere, our work has been presented in many of the nation's most influential think tanks -- from Brookings to Heritage Foundation to the Center for American Progress, and our team has advised elected officials at the very highest levels of government in the U.S., Europe and Asia. |
