In Jonathan's position as Director of Analytics, his focus is turning numbers and data into action and strategy. Because many of SocialSphere’s client engagements involve multi-faceted, multi-discipline approaches to analytics, Jonathan’s expertise and methodological focus range from various forms of online analytics to traditional market research. In bringing these disciplines together, Jonathan has produced a number of innovative research techniques and products that SocialSphere uses to give clients an analytics edge.
Jonathan utilizes a number of tools ranging from ethnographic research, media content analysis, market research techniques, web analytics, Internet content monitoring and financial modeling to create comprehensive views of organizations and their stakeholders. Jonathan is intimately familiar with most web analytics and social media tracking platforms, and uses that familiarity to customize the approaches for each client engagement.
While at SocialSphere, Jonathan has led the development of SocialSphere’s ORBIT Methodology, and has played a leading role in SocialSphere’s engagements with the United States Marine Corps, the Thoroughbred racing industry, and its education work, and has played a role in SocialSphere’s work with Harvard’s Institute of Politics.
Jonathan is a graduate of Harvard College, with a degree in Social Studies. As an undergraduate, his work focused on nationalism and group formation theory in Western democracies and in survey research methods and statistics.
Personal Insights:
Jonathan is an avid sports statistician, with particular focus on NBA basketball and the PGA Tour. His NBA stats work focuses on using advanced metrics for analyzing roster construction in the NBA with a particular focus on using Black-Scholes based analysis to predict the variable value of the dollar over time in the NBA due to salary cap restrictions. In Golf, he has used newly released date from the PGA to develop course and hole databases in order to use past performance to accurately predict upcoming Major Tournaments. The database uses likely scenarios (club use and likely outcomes) to run simulations on future courses to predict players who are likely to succeed on a given course given likely weather conditions. The methodology has significantly outperformed both expert predictions and Las Vegas gambling lines for Major Tournaments since 2007.
In his free time, Jonathan teaches extemporaneous speaking to high school students, and volunteers to run the speech tabrooms for many of the major invitational tournaments across the country. |
