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Millie DePallo, Ph.D., specializes in quantitative and qualitative market research designs and techniques. She ensures that research methods and resources are applied appropriately to achieve client objectives. Dr. DePallo has directed or partnered in a wide variety of market research projects, including national surveys and focus groups on legislative and military issues (food and drug safety, consumer protection, health care coverage, income security).
Dr. DePallo also employs multivariate statistical analysis, including regression analysis and market segmentation analysis of the way that consumers use, purchase, or value a product or service. Dr. DePallo is a sociologist by training with a degree from American University, Washington DC), with emphasis in quantitative statistical analysis. Past and current clients include the former American Association of Retired Persons (AARP), The National Older Worker Career Center, ReedhaldyMacIntosh Inc., Lake Snell Perry Mermin/Decision Research, Thomas Opinion Research, and ICR (International Communications Research. |
