SocialSphere, Inc.

SocialSphere Insights: Millennials

• Millennials, people between the ages of 13 and 30, are the largest generation in human history. That makes them the largest market in human history.
• The global “wired” market has gone from 400 million to 2 billion in the last ten years. Projected growth is from 2 to 2.5 billion between now and 2014.
• Millennials have “trust issues” (see Jessica Alba to right) – especially with traditional media and old institutions – and they are not afraid to let you know it. These issues, along with their tech literacy, have migrated across generational lines.

SocialSphere Insights: Lessons Learned from the Social Media Trenches

• Millennials are the driving force behind the world’s largest market
• One-way communicators often struggle with the new multilateral reality
• Social media strategy is serious business, decisions should involve your best people.
• Good social media is strategy, and should be executed from the top
• Social media and its impact on the bottom line can be measured

SocialSphere Insights: Facebook

• With 350 million active users, Facebook would be the third most populous country in the world, behind China and India
• Every week, there are more than 3.5 billion pieces of content being shared shared from friend to friend
• The average user has 130 friends on the site and spend close to an hour per day on Facebook
• There are more than 70 translations available on the site and about 70% of users are outside the U.S.
• According to Compete.com, there were 128 million unique Facebook visitors from the U.S. in November, 2009