SocialSphere, Inc.

We're Passionate About Strategy.  Strategic About Passion.

SocialSphere is a strategy company that enters into a three-phase strategic relationship with companies and organizations in the U.S. and abroad that start from the top-down with the CEO or other key decision makers.  We start with the recognition that the world of information and media is broader and flatter than it ever has been – and old 20th century media and the traditional ways of communication and management do not speak effectively or efficiently to the new generation of consumers, employees and other stakeholders who seek new ways to engage and make an impact in organizations they feel passionate about.

• The first phase of our work identifies and puts companies in touch directly with the decision makers and influencers who represent the future of their business and industry;
• When this aspect of our engagement has been productive, we move into the second phase where we tap the wisdom inherent inside and outside our client’s organization and/or “social sphere,” and use our 25 years of experience to package the results and prepare for execution – strategically directing the ongoing “flattening” of client organizations;
• In the third phase, we develop a long-term strategic relationship where we help our clients stay on the cutting edge of emerging social trends and report back with specific recommendations to support our broad thinking and the organization’s strategic plan

Any of these are services are available -- our goal simply is to take the 20th century model that defines so many organizations and adapt it responsibly to the reality of the 21st century.

We’re an original.

We understand the way Millennials Millennials are the largest generation in history, making them the largest market in history think, communicate, work and make decisions -- yet, we act like businesspeople and are doggedly focused on measuring the impact of everything we do.  Although our background comes from years of experience advising the highest levels of multi-billion dollar organizations, Presidential campaigns, and major non-profits, we are not interested in using new and emerging technology to simply retread old ideas

SocialSphere was founded with an ethos borne directly out of our vast experience in politics Our founder maintains his position as Director of Polling at Harvard's Institute of Politics where only one thing matters: winning.  In politics, technology is only as effective as the intelligence and strategy put behind it -- and new ideas must efficiently help the campaign meet their bottom line of getting more votes than their opponent.  Without cogent strategy and daily optimization, in politics you are out of business – and that outlook drives everything we do.

This perspective means that we work every day to stay ahead of the curve in the technology, communications and sociology that underlies the way in which people communicate and collaborate in the 21st century.  The strategies and programs that we have executed for our clients have resulted in ROI of more than 90 percent after 6 to 12 months – and in some cases have exceeded 200 percent.  Through our combination of trademarked tools, rigorous analysis and fresh, sometimes disruptive, insights we make a positive, bottom line impact on day one for our clients by:

• Using our trademarked ORBIT methodology to identify and interact with, as necessary, the most influential individuals, organizations and websites that impact our client’s business and brand online;
• Harnessing these insights, to tap the uncommon wisdom of customers, commentators and employees (from newest employee to executives) -- finding the best (not only the loudest) ideas, mitigating the risks, and creating real business value;
• Making organizations flatter, more dynamic and efficient by breaking down the organizational red tape that leads to isolation and less productivity – we create systems and processes so that that the best ideas are implemented and customers and employees can be rewarded;
• Understanding the full value of Google and not just the importance of SEO and SEM strategies.  Google tells a compelling story about our clients’ businesses and how consumers think about them.  We understand how to listen to that story and use it to harvest real insights and create significant value;
• Working directly with CEOs to keep them in-touch and creating compelling public personas that speak to their innovation, thought leadership and cutting-edge strategy that will mark the most successful leaders of the next decade.
• At SocialSphere, we believe in measuring everything – and we do this in the wisest way possible, organizing and contextualizing web analytics and social media data in such a way that senior executives can use it to make and feel confident abut key business decisions.