ORBIT Social Analytics Platform
ORBIT allows unprecedented global capabilities to use social data streams to understand – and influence - public opinion.
We believe that in order to understand public opinion, one must ask what people think through survey research, but also observe what they share and how they engage on social media.
ORBIT™ is unlike any other social media dashboard available today. It is a data-driven communications platform developed by a global team of Harvard pollsters, Google UI designers, data scientists and software architects. Facebook is the foundation of the platform which also includes unique access to Twitter influencers, Google trends, topic, sentiment, and influencer data from regional social networks from around the world.
In real-time, ORBIT™ streams millions of pieces of data from Facebook, Twitter, and other influential social networks around the world into our database where we use proprietary algorithms to organize, rank, visualize and distribute insights. Whether your needs are focused on research and insights only, or insights and engagement through paid or organic content strategies, we work with you to ensure that your goals are met and your team is able to take full advantage of one of the greatest warehouses of public opinion data in the world. ORBIT™ data and analytics available either as software as a service, or through regular customized reports.
11 Billion recorded tweets and Facebook interactions, and updating in real-time
52 Million TWITTER HANDLES ranked & INDEXED BY SUBJECT with pscyhographic profiling
1,500+ STATES AND PROVINCES (W/ DEMOGRAPHICS) ACCOUNTED FOR IN FACEBOOK DATABASE
600+ SUBJECTS TRACKED ACROSS EVERY CONTINENT