RIGOROUS METHODS TO
Empower People & Shape the Public Narrative
We leverage decades of experience across dozens of issues and industries across the globe to develop customized programs for our clients.
We understand that individuals are complex and that the power of truly listening is invaluable to uncovering insights. We know that it's the blend of psychology, sociology, and political science working alongside the best of today’s technology that nets the strongest results. We put the time into developing better, smarter questions that get to solution-driving answers. Our values-based techniques drive analytics-based insights to empower our clients and shape the public narrative.
Qualitative
We believe that thoughtful qualitative research is essential to nearly any research effort. Whether it’s town halls, focus groups, in-depth one-on-one interviews, or reading between the lines of today’s social media trends, we connect with key audiences on their terms yielding critical context and insight that’s often lost in cursory, more traditional efforts.
Quantitative
We go far beyond traditional methods and into communities using telephone, online, and face-to-face methods. Whether it’s a flash poll, a survey of hard-to-reach decision-makers, or a segmentation study—all of the data is collected in-house and available with easy-to-access tools for maximum impact within client teams.
Analytics
Conducting large representative surveys, often with hundreds, or thousands, of interviews across important subgroups, allows our analytics team the ability to perform attitudinal and descriptive segmentation modeling that is a valuable tool for strategic positioning, messaging, and media targeting.
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How We Work
We apply decades of experience and unparalleled expertise with millennials and Gen Z to every initiative. We prioritize understanding context in an ever-evolving news cycle—and seek to connect our client’s values with those of their key constituencies because that’s the driving force of public opinion today.
Discover
Keeping a consistently fresh perspective means we never assume anything. We start from the ground up and immerse ourselves in reality to determine the initial steps and the proper research questions.
Listen
We create safe forums, connecting with the many bands of Americans on their terms, asking thoughtful, often provocative questions that encourage the genuine dialogue that is essential for framing survey research.
Analyze
We conduct sweeping national studies, creative tests, tracking polls, and flash polls to distill the data into a story rooted in solid statistics and insightful analysis to fuel bigger, better, more creative strategic thinking.
Empower
We give voice to our clients and their constituencies—providing the messages and tools to amplify their issues and inform leaders on how best to create positive and lasting change.
“There is no finer partner to entrust with the discovery of actionable information about our audiences’ views of the brand and the context in which it operates than SocialSphere. Through their deeply committed and collaborative team, they provide more than just world-class research capability. SocialSphere’s innovative methodologies, analysis and solutions have helped guide our team to produce provocative insights and groundbreaking work spanning nearly 15 years. In a business often driven by opinions, SocialSphere provides a stamp of authoritative credibility to those we offer our clients as critical decisions are being made.”
— SEAN MCNEELEY, EXECUTIVE DIRECTOR - ACCOUNT MANAGEMENT, WUNDERMAN THOMPSON